A Casa do escondidinho - Thalissa Romero Designer

Sumary

360º Strategy and App Design: Building a Scalable Franchise from Branding to Technology.
The Casa do Escondidinho project was a comprehensive exercise in End-to-End Product Design. Beyond building the Branding foundation for franchisability, I dove deep into Product Discovery and UX/UI, designing the entire digital user experience. I developed the technological ecosystem from scratch, from mapping User Flows to the navigable high-fidelity prototype of the ordering app. +4
Complementing the technical product delivery, I took on the integral execution of all brand assets: I handled the professional food photography, developed the website, the visual identity, all graphic materials, and the facade design. The result is a fully integrated design and technology solution, where every touchpoint was engineered to ensure business success and scalability.

Project Details

Client Name

Dione de Souza - CEO

Release Date

December 10, 2019

Project Types

Product Design & Brand 360°: End-to-End Leadership from Digital Strategy to the Complete Visual Ecosystem.

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Project Overview

The Core Challenge

To create a gastronomy brand from scratch with a focus on franchisability, requiring a strong visual identity, professional photography, and a proprietary delivery app to ensure digital independence and scale.

The Solution (My Role)

End-to-End leadership: Brand Strategy, Naming, Interior Design (Facade), Food Photography, Graphic Materials, and the UX/UI Design of the App (from User Flow to High-Fidelity Prototype).

The Value Delivered

Strategic Branding, UX/UI Design (Mobile), Product Photography, Environmental Design, Franchise Strategy.

Key Focus Areas

Strategic Branding, UX/UI Design (Mobile), Product Photography, Environmental Design, Franchise Strategy.

Case - A Casa do escondidinho

Key FocusAreas

This project encompassed the Strategy, Creation, and Operation phases, which should be highlighted:

Strategy and Brand Foundation

Digital Design and UX

Communication & Operational Design (CX)

Project Pillars

Brand Foundation

Development of the core concept, brand positioning, and brand voice from the very beginning.

Branding (Visual Identity)

Creation of the entire visual universe—logo, color palette, typography—to establish an appealing and professional culinary brand.

Digital Product Design (UX/UI)

Design and development of the Website and Sales Platform (e-commerce or enrollment system), ensuring a smooth user experience for course purchases.

Digital Presence Design

Creation of the visual standards and initial content for social channels and other online platforms.

Graphic Materials Design

Development of all stationery (business cards, letterheads, envelopes) and operational/promo materials.

Touchpoint Design:

Creation of all customer-facing support materials needed by the company (contracts, vouchers, and more).

Business Structure

Definition of the initial brand and operational structure to support launch and ongoing activities.

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Service Scope

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Delivered Digital Modules

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Created Brand Assets

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Structured Touchpoints

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Independence

Portfolio

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Design Development

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I am available for work. Connect with me via phone: Whatsapp or email: thalissasromero@gmail.com “> thalissasromero@gmail.com