Menu
CV- DOWNLOAD
Menu
CV- DOWNLOAD
CV- DOWNLOAD
Menu

Sumary

Business Turnaround: From Crisis to Market Reference Through 360º Strategic Design.

High-Impact Statement: Strategic Turnaround: A 360º intervention in rescuing Escola Pipolo, encompassing Strategic Branding, Service & CX Design, and Performance Marketing — culminating in exponential growth that took the brand from 10 to over 600 enrollments.

The project demonstrated the power of Strategic Design in transforming a business at risk of bankruptcy into a market leader, through credibility management and scalable infrastructure development.

Project Details

Client Name

School Pipolo

Release Date

January 1, 2019

Project Types

Services

Project Overview

The Core Challenge

The early childhood education school was on the verge of closing, with fewer than 10 enrolled children. The scenario included brand misalignment (amateur logo, poor infrastructure), a complete lack of credibility, and no structured sales processes.

The Solution (My Role)

Execution of a 360º Strategic approach that included:
- Strategic Naming and Rebranding
-Structural and Legal Realignment
-Service & Sales Design
- Performance Marketing and CX Strategies (both Environmental and Digital)
Strategic Design saved the business by creating a professional brand and a high-performing customer acquisition engine. The school grew from fewer than 10 children to over 600, becoming a market reference in the region and requiring expansion into a three-story building.

The Value Delivered

Design enabled exponential business growth, lifting the school out of crisis and scaling it from fewer than 10 to more than 600 children within a few years. This growth demanded expansion into a three-story building and positioned the brand as a market reference in the region.

Key Focus Areas

Strategic Business Design, Brand Strategy, Service Design (Touchpoints), Experience Design (CX / Environment), and Performance Marketing.
A growth of +6000% in enrollments (within the analyzed period), resulting in Infrastructure Expansion and High Acquisition Efficiency (high ROI in paid media).

Key FocusAreas

This project encompassed the Strategy, Creation, and Operation phases, which should be highlighted:

Strategy and Business Turnaround (UX)

Branding & Visual Identity


Service Design & Customer Experience (CX)

Digital Presence & Performance

Project Pillars

Diagnosis & Realignment:

Crisis analysis and development of legal and structural restructuring strategies for the school.

Strategic Naming

Creation of the name “Pipolo” aligned with the family DNA and the desired professional positioning.

Graphic Materials Design

Development of all stationery (business cards, letterheads, envelopes) and operational/promo materials.

Strategic Design

Definition of the new business vision and brand positioning.

Visual Identity System

Development of a trustworthy, refined visual identity that replaced the previous amateur image.

Touchpoint Design:

Creation and standardization of all sales and operational materials (folders, forms, contracts).

Environmental Design

Facade and interior design aligned with the brand to ensure perceived reliability for parents.

Digital Channels

Structuring and designing the brand’s presence across platforms (Website, Google, Social Media).

Performance Marketing:

Development of client acquisition campaigns focused on high ROI and exponential growth.
0 x+

Enrollment Growth -

+ 0 %

Retention per Campaign

0 °

Structured Brand/Business Fronts

0 %

Market-Ready Foundation

Portfolio

more projects

Design Development

School Pipolo

CASE STUDY

Design Development Graphic

Multi Culinária School Gastronomy

CASE STUDY

App Development

The Language of Developer

CASE STUDY

Contact

  • thalissasromero@gmail.com
  • 55-11996097380
  • Linkedin

© Copyright 2025 Agencia Ilúvatar. All right reserved.