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Sumary

The project involved End-to-End Brand Foundation, focused on creating a premium experience and high profitability. My role included Name Idealization, Complete Branding, and Interior Design, while mapping the entire Customer Journey (CX).

The success of the strategy is validated by the High Revenue of R$ 2 Million+ in the first year of foundation, demonstrating that Strategic Design and a planned Customer Experience are direct drivers of the business's immediate financial success.

Project Details

Client Name

Sueli França

Release Date

April 1, 2021

Project Types

Branding

Project Overview

The Core Challenge

To launch a hair salon into the market with a premium brand identity and a differentiated Customer Experience (CX), ensuring rapid audience acquisition and high profitability from the foundation.

The Solution (My Role)

End-to-End involvement in the business foundation, encompassing: Name Creation and Idealization, Complete Brand and Visual Identity Development, Interior Design, Customer Journey Mapping (CX), and Campaign and Digital Presence Strategies.

The Value Delivered

The strategic design and planned customer experience established Studio Light as a premium brand, resulting in an impressive revenue of over R$ 2 million in the first year of foundation, validating the business model and brand effectiveness.

Key Focus Areas

Brand Foundation, Premium Branding, Interior Design, CX Mapping, Acquisition Strategy.

Key FocusAreas

This project encompassed the Strategy, Creation, and Operation phases, which should be highlighted:

Service Blueprinting / Journey Mapping

Environmental Design as Interface (UI/UX Physical)


Monetization Strategy & Product-Market Fit

Project Pillars

Foundation and Brand Strategy

Name Idealization and Brand Creation from Scratch for premium positioning and high profitability.
Premium Branding $\cdot$ Name Idealization

Experience Design (CX) and Environment

Creation of Interior Design, Uniforms, and Stationery to ensure a luxurious and differentiated Customer Journey.
CX Mapping $\cdot$ Interior Design $\cdot$ Premium Experience

Marketing and Audience Acquisition

Creation of Digital Presence and development of Strategic Campaigns for the launch and rapid customer acquisition. Campaign Strategy $\cdot$ Customer Acquisition

Business Structure

Definition of the initial brand and operational structure to support launch and ongoing activities.
$ 0 M +

Gross Revenue in 1st Year

0 Year +

Time to High Revenue

0 %

End-to-End Brand Foundation

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Hire Me

I am available for work. Connect with me via phone: Whatsapp or email: thalissasromero@gmail.com “> thalissasromero@gmail.com

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    Contact

    • thalissasromero@gmail.com
    • 55-11996097380
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