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Sumary

360º Business Foundation: Strategic Branding, Sales Platform UX/UI, and Service Design to launch the Multiculinary School with a complete and scalable infrastructure.

End-to-End Design: Creating and launching the Multiculinary School from scratch, connecting the Visual Identity to the Sales Experience (UX/UI) and to all Operational and Communication Materials.

Project Details

Client Name

Multi Culinária

Release Date

April 10, 2019

Project Types

From Concept to Launch: 360º Foundation and Structuring of Multiculinária School.

Multi Culinária

Project Overview

The Core Challenge

To establish a new culinary school in the market, starting from scratch, with the need to create a solid, professional, and appealing brand while simultaneously structuring the entire sales infrastructure (digital and physical) essential for the initial operation.

The Solution (My Role)

Full-scope involvement in the Brand Foundation, encompassing Strategic Branding, UX/UI Design for the Sales Platform, and 360º Communication Design, ensuring a professional and scalable launch.

The Value Delivered

Creation of a brand market-ready, with a complete digital presence and a functional sales platform, allowing the business to be launched professionally and scalably from day one.

Key Focus Areas

Brand Foundation, Branding, UX/UI (Sales Platform), Communication Design, Operational Structuring.

Key FocusAreas

This project encompassed the Strategy, Creation, and Operation phases, which should be highlighted:

Strategy and Brand Foundation

Digital Design and UX


Communication & Operational Design (CX)

Project Pillars

Brand Foundation

Development of the core concept, brand positioning, and brand voice from the very beginning.

Digital Product Design (UX/UI)

Design and development of the Website and Sales Platform (e-commerce or enrollment system), ensuring a smooth user experience for course purchases.

Graphic Materials Design

Development of all stationery (business cards, letterheads, envelopes) and operational/promo materials.

Branding (Visual Identity)

Creation of the entire visual universe—logo, color palette, typography—to establish an appealing and professional culinary brand.

Digital Presence Design

Creation of the visual standards and initial content for social channels and other online platforms.

Touchpoint Design:

Creation of all customer-facing support materials needed by the company (contracts, vouchers, and more).

Business Structure

Definition of the initial brand and operational structure to support launch and ongoing activities.
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Service Scope

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Delivered Digital Modules

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Created Brand Assets

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Structured Touchpoints

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Established Success Base

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